Izvestiya of Saratov University.
Economics. Management. Law
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

Management

Using generative artificial intelligence to model an omnichannel trading system

Introduction. In the article, the authors systematize relevant scientific research in the field of omnichannel trade. The analysis shows that in modern conditions of high competition, in order to remain on the same level as marketplaces in terms of attractiveness, retail stores must change their trade policy and meet customer expectations as much as possible. Theoretical analysis. An analytical review of current publications allows the authors to identify key areas of scientific research and promising areas for their further development.

Methodological approaches to the definition of customer engagement

Introduction. Amid digitalization and the transition from transactional marketing to relationship marketing, scientific literature remains fragmented and lacks a unified conceptual definition of customer engagement. This study uses methods of system analysis, synthesis, and theoretical approaches structuring, from both Russian and foreign authors. Theoretical analysis. The author’s definition is formulated and a cause-and-effect relationship between high-quality interaction (process) and engagement (psychological state and behavior) is proved.

Anti-corruption compliance development directions countering managerial opportunism in Russian companies

Introduction. Opportunistic behavior of corporate management is increasingly taking an extreme form of corporate fraud, which causes the greatest financial and reputational damage to companies. Moreover, identifying management fraud remains the most challenging task for companies worldwide, despite the implementation of internal control systems and advanced corporate governance standards. To address this challenge, it is necessary to find effective anti-corruption compliance measures that will foster a rejection of opportunism among company managers.

Developing strategic scenarios for industrial development, taking into account the technological trends of Industry 4.0

Introduction. The need for structural modernization of industry, reduction of dependence on imported solutions and technological sovereignty increase, production chains sustainability strengthening and transition from catch-up modernization to active strategic development actualize the problem of developing strategic scenarios for industrial development in the context of the new technological paradigm formation – Industry 4.0. Theoretical Analysis.

Strategic Due Diligence in the VUCA world: Integrating geopolitical and climate trend analysis into company evaluation

Introduction. The article develops an approach to strategic Due Diligence in mergers and acquisitions under conditions of external instability. It is shown that classical Due Diligence, focused mainly on retrospective financial and legal review, is insufficient for assessing the future resilience of a business model. The purpose of the study is to justify strategic Due Diligence as an independent stage of analysis that takes into account geopolitical, climate, regulatory, and technological risks. Theoretical analysis.

Economic evaluation of profit distribution in a vertical agricultural cooperative

Introduction. Cooperation should be considered as one of the priority areas for achieving long-term sustainable development of rural areas, which is reflected in federal documents. However, in order to develop cooperation effectively, an economic mechanism is needed to regulate the distribution of profits and determine cooperative payments. Theoretical analysis. In the scientific literature, the issue of profit distribution in a cooperative is a subject of debate.

Directions for improving the analytical support of innovation management in a machine-building enterprise

Introduction. The effectiveness of innovation management at a high-tech engineering enterprise is largely determined by the completeness of the support system, which includes a number of interconnected components, with analytical support playing a special role. Theoretical analysis.

Organizational barriers to labor productivity growth in the context of digital transformation: A model of impact and management tools

Introduction. The growing scale of enterprise digital transformation, the implementation of smart technologies and digital platforms, and changes in the structure of business processes indicate the formation of a new model of labor productivity growth based on the integration of technological and organizational changes.

The influence of macroeconomic indicators on enterprises’ financial solvency

Introduction. Studying the relationship between macroeconomic indicators and the financial stability of companies is an important task for economic forecasting and risk management. This paper attempts to assess the nature of this relationship at an aggregated industry level, which helps to minimize errors associated with the non-representativeness of samples of individual enterprises. Еmpirical analysis. The research is based on an analysis of aggregated data from 2,230,121 Russian non-financial organizations for the period from 2014 to 2023.

Final results as criteria for the effectiveness of the agro-food complex development management

Introduction. The relevance of this study is due to the need to develop scientifically based approaches to assessing the effectiveness of agro-food complex management based on the analysis of its final results. In the context of global challenges and transformation of economic processes, systemic monitoring of integration processes and theoretical analysis their impact on the balance of economic, social and environmental indicators of the agro-industrial complex is of particular importance. Research methodology.

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