Introduction. Application of integrated logistics paradigm allows you to create a single logistics system management service complex socio-cultural sphere. Theoretical analysis. Regulation of service flow, as an integrator of financial, material, information flows, should be considered as a single entity – an integrated system that implements the business objectives of the supplier to the end consumer. Results. The model provides a synchronization of information, financial, material flows, by defining specific weight categories, fragmentation and logistical barriers. Conclusion. An integrated system of regulation and control of flow processes carried out by means of economic and mathematical model dynamic combination: the market – to-consumer – service that contributes to the formation of stable service flows, providing high quality and adaptability of services.