Introduction. Since 2007, the legislation of the Russian Federation has been witnessing active development of the regulatory framework for regulation in the sphere of demographic and family policy, mainly by acts of a conceptual and strategic nature. The adoption of amendments to the Constitution of the Russian Federation in 2020 significantly increased the growth of regulatory documents in this area in order to prevent the risk of loss and destruction of traditional family values. Theoretical analysis. The author highlights that active work in all areas in the development of the institution of traditional family values should be carried out, including information and propaganda measures. At the same time, propaganda and its types are widely reflected in regulations, which indicates the initial stage of institutionalization. Result. The division of the propaganda of traditional values according to the priorities of their impact made it possible to single out such functions as stimulating, preventive, modeling ones. The author emphasizes the importance of the transition of such propaganda to the legal field, predetermination of the rule of law, dependence of its effectiveness in the fight against anti-family ideology, change in socio-cultural stereotypes of behavior, and decline of family values on this process. The analysis of models for fixing the propaganda of traditional family values in Russian legislation was carried out. The researcher concluded that in the normative acts of various levels, the legislator more often builds the propaganda of family values alongside other positive propaganda of socially useful behavior, spiritual, moral and patriotic education, promotion of a healthy lifestyle, as the basic elements of life.