Izvestiya of Saratov University.
Economics. Management. Law
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

high-tech products

Study of Consumer Behavior in the Perception of the Quality of High-tech Products, the Output Market Innovation Community

Introduction. The study of consumer behavior in the era of acute competition is an effective tool in promoting sales and improve business performance. Theoretical analysis. In the article the author wording categories of consumer behavior in selecting high-tech products, studied the factors affecting the ability of consumers to solvent. Discussion of results. Based on the analysis of consumer behavior on the results of the survey developed scheme of consumer behavior in selecting high-tech products. Investigated stages purchase decision.

Methodical Approaches to the Estimation of Influence of Factors of External and Internal Environment on Consumer Behavior when Selecting High-tech Products

Introduction. In modern conditions is one of the main directions of improving the efficiency of the implementation of high-tech products put on the market the innovative community is the study of consumer behavior when choosing this product, factors influencing this process. Theoretical analysis. In the article considers the factors influencing consumer behavior in choosing high-tech products.

Study of Consumer Behavior in the Selection of High-tech Products at the Regional Level

In the article the necessity of studying the behavior of the individual in selecting high-tech products, the output market innovation community. We propose an interdisciplinary approach to the study of consumer behavior in selecting high-tech products that appear on the market an innovative community at the junction of marketing, psychology, neurobiology. Theoretical analysis.