Izvestiya of Saratov University.

Economics. Management. Law

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ISSN 2542-1956 (Online)

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Derunova E. A., Derunov V. A., Filatova I. N. Study of Consumer Behavior in the Perception of the Quality of High-tech Products, the Output Market Innovation Community. Journal Izvestiya of Saratov University. Economics. Management. Law, 2014, vol. 14, iss. 2, pp. 269-279.

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Language: 
Russian
Heading: 
Economic
Article type: 
Article
UDC: 
339.133.017

Study of Consumer Behavior in the Perception of the Quality of High-tech Products, the Output Market Innovation Community

Autors: 
Derunova Elena Anatolievna, Institute of Agrarian Problems of RAS
Derunov Vladimir Alexandrovich, Stolypin Volga Region Institute of Administration of the Russian Presidential Academy of National Economy and Public Administration
Filatova I. N., Saratov State University
Abstract: 

Introduction. The study of consumer behavior in the era of acute competition is an effective tool in promoting sales and improve business performance. Theoretical analysis. In the article the author wording categories of consumer behavior in selecting high-tech products, studied the factors affecting the ability of consumers to solvent. Discussion of results. Based on the analysis of consumer behavior on the results of the survey developed scheme of consumer behavior in selecting high-tech products. Investigated stages purchase decision. The need to apply this scheme in practice. Additionally, this article contains the practical part, where we study the behavior of the consumer in the perception of the quality of high-tech products and consumer typology held high-tech products that will allow more in-depth study each type of behavior and by offering exactly the properties and benefits that consumers need to increase the basic economic indicators of manufacturer of high-tech products.

Key words: 
consumer behavior influences
high-tech products
consumer demand
quality of high-tech products
category utility typology of consumers
motivating factor
decision to purchase
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Received: 
22.04.2014
Accepted: 
13.05.2014
Available online: 
18.04.2024