Izvestiya of Saratov University.
Economics. Management. Law
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

сфера услуг

Технологии повышения конкурентоспособности предприятий сферы услуг на основе имиджевой видеопродукции

Введение. Цифровая трансформация бизнес-процессов предопределила рост значимости визуальных коммуникаций как фактора конкурентного преимущества предприятий. Исследования фиксируют применение видеоконтента 91% компаний при признании 95% маркетологов критической роли видеопродукции в продвижении. Финансовый сектор активно осваивает возможности видеоформатов для дифференциации предложений в условиях высокой конкуренции. Цель работы – выявление технологий создания имиджевой видеопродукции и оценка влияния на конкурентоспособность предприятий сферы услуг.

Methods of Government Development of Services

Rationale of scientific approaches to the development of federal regulation of the service sector is the greatest difficulties in Russia as state policy until recently denied the need to intervene in this area. Methods. The development of the service involves the allocation of sectors and areas of activity, which, being socially relevant, require federal financial or regional financial help, and those that can evolve independently on the basis of entrepreneurial activity, but need a federal and state tax benefits.

Economic Mechanism of Managing the Regional Service Sector

The pace of development of the service sector needs the thorough study of the mechanisms of managing this particular segment of national economy. The authors of the article characterize the economic mechanism of managing service sector and describe the techniques and tools of management.

The Development of Modern Market-based Instruments as a Basis for Improving the Competitiveness of Road Transport Services

In article modern position of a transport complex of Russian Federation is considered and the classification of market tools providing increase of competitiveness motor transportation mustache-meadow is proved. Necessity of optimum use of various market instrument tools with a view of maintenance and effective functioning, both the separate motor transportation enterprise, and motor transportation system as a whole is proved.