проектный подход

Introduction. The relevance of the topic under consideration, on the one hand, is due to external factors, when decisions of a strictly political nature by the Western world leaders and subsequent economic sanctions “cut Russia off ” from a number of important technologies. On the other hand, the lack of a coherent domestic economic policy leads to a mismatch of targets at the national and regional levels. subjects of economic activity, both at the micro and macro levels.

Introduction. The article explains the use of the project approach in the management of innovative activity of pharmaceutical companies and determining the cost-effectiveness of investments in innovation activities of pharmaceutical companies. Theoretical analysis. The activity of pharmaceutical companies is increasingly taking the form of projects. This is primarily due to the necessity of standardization the most important aspects of corporate management activities of pharmaceutical companies.