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If we look at the modern economy we can see how significant the role of intangible assets and intellectual work has become over the last decades. These assets include fictitious commodities, and nowadays we have to analyze different definitions of this term, explain its basic characteristics and price formation strategies. Theoretical analysis. For signs of bogus goods is investigated, which serves as the basis for the cost of the real goods.

Introduction.Changes in the economic system at the present stage first of all are bound to the changes imposed to the workforce. Currently, the intellectual work, which is characterized by cognition becomes more significant in industrial sector. In this connection, the importance of increased intangible goods, one of which is an intellectual goods run high. The intelligent goods have specific properties, one of which is fictitious. Theoretical analysis. The article contains various definitions of what «knowledge» and «information» are.