If we look at the modern economy we can see how significant the role of intangible assets and intellectual work has become over the last decades. These assets include fictitious commodities, and nowadays we have to analyze different definitions of this term, explain its basic characteristics and price formation strategies. Theoretical analysis. For signs of bogus goods is investigated, which serves as the basis for the cost of the real goods. The article discusses various approaches to the determination of fictitious commodities, and basic theories of value creation. Results. According to the research we have defined the key characteristics of fictitious commodities, showed the differences between the value creation processes of tangible and fictitious items. Also as a result of my research the main signs of fictitious goods which in the subsequent will be able to give the answer to a question of were revealed what goods are fictitious and in what feature of the markets of such goods.