Izvestiya of Saratov University.
Economics. Management. Law
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

цифровые технологии в туризме

Роль цифровизации в развитии экономико-туристического пространства региона: опыт Мурманской области

Аннотация. Введение. Во введении обоснуется актуальность развития арктического туризма в Российской Федерации, арктический турпродукт определен как нишевой. Теоретический анализ. Мурманская область является жемчужиной арктического туризма, в работе рассматривается ее туристско-рекреационный потенциал. В ходе теоретического анализа было обнаружено, что в экономике Мурманской области действует туристский мультипликатор, способствующий развитию туристской отрасли региона. Акселерационный эффект в отрасли при этом наблюдается за счет внедрения цифровых технологий.

Tourism digitalization paradox

Introduction. The article substantiates the relevance of domestic tourism development, examines the domestic tourist flow dynamics, and pays attention to the importance of mass tourism development for Russian economy. Theoretical analysis. Institutionalization and digitalization are fundamental elements of the mass domestic sustainable tourism development matrix. It is noted that a direct appeal to the tourist services producers by potential tourists through digital institutions becomes a condition for mass tourism restoration of in our country.

The Forms of Tourism Digitalization

Introduction. The article substantiates the relevance of tourism digitalization study. The motives of the tourist market subjects for the use of digital technologies are noted. It is indicated that digitalization is a new form of communication between producers and consumers of tourist services, which becomes a source of competitive advantages of tourist organizations.

Creative tourism and digitalization of society

Introduction. The substantiates the relevance of the study of creative tourism and the digitalization of society. The increasing digital needs of citizens are noted. The answer to the consumer’s request is the digitalization of the economy. It is indicated that creative tourism, using digital technologies, is able to ensure the restoration of the tourism industry, which was most severely aff ected during the pandemic. Theoretical analysis. The concept of “creative industries” is considered in detail from an economic and legal point of view.