Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

программа лояльности

Marketing Loyalty Programs in Management Small and Medium Size Business

This article analyzes the existing marketing loyalty programs in modern management, identifying trends in this direction in the management of small and medium businesses. The author describes the advantages of modern loyalty programs, offering their separation according to different criteria and systematic approach to their implementation, algorithms and stages of building loyalty programs with options for companies to implement them.