Purpose. The paper holds the position that labor stimulation must change with the content of labor. At the same time, if some kind of labor cannot be effectively stimulated, its content can be modified. Results. This position is realized by analyzing characteristics of the labor of the employees of health insurance companies. At the same time, changes in the content, both having occurred and needing to be done to improve the activities of such organizations, are shown. Conclution. In particular, the authors propose to eliminate the existing order in the field of medical and economic expertise and to switch from continuous monitoring of services to financing by coefficients.