«Quality improvement of Products as a Factor of Innovative Enterprises Competitiveness» reveals theoretical aspects of increasing of innovative enterprises competitiveness as a major factor of the products released. Various approaches to determination of quality criteria of innovative products have been considered. Characteristics and factors that guarantee products quality have been highlighted. The author emphasizes that TQM and standardization are crucial components in conception of innovative products quality. The issues of quality control of innovative products released in Russia have been singled out.