Introduction. Transformational changes taking place in the global economy, demand better management of investment processes in the enterprise, advance planning of possible changes in the internal and external environment and timely adaptation to changing conditions in accordance with the objectives of the enterprise. Relevance of the problem considered in article is explained by it. Instruments of research. Appraisal of the project progresses, usually carried out under conditions of uncertainty, known or implicit dependencies integrated indicators on the parameters influencing factors. Indicators of integral evaluation of the project can be calculated from the use of IP-deterministic approach, using of functional dependencies. Results. Using a simulation model allows the assessment of the promotion of the project and to efficiently manage this process. Testing of the simulation model evaluation system implementation of innovation and investment projects carried out on the basis of the draft 101-apartment house in the town of Saratov. The advantage of this model is the ability to control its use and regulators of promotion of the project. Use of imitating model allows to make an assessment of the course of promotion of the project and quickly to operate this process. Ensuring compromise simplify the presentation of complex processes and adequate display of economic phenomena is possible by the development of a simulation model that uses heuristic techniques allow to design an evaluation mechanism to analyze and optimize the management of innovation and investment projects in housing construction.