tourism digitalization

Introduction. The Murmansk region is the pearl of Arctic tourism, and its tourist and recreational potential is considered in the work. Theoretical analysis. During the theoretical analysis, it was found that a tourist multiplier operates in the economy of the Murmansk region, contributing to the development of the regional tourism industry. At the same time, the acceleration effect in the industry is observed due to the introduction of digital technologies. Empirical analysis.

Introduction. The article substantiates the relevance of domestic tourism development, examines the domestic tourist flow dynamics, and pays attention to the importance of mass tourism development for Russian economy. Theoretical analysis. Institutionalization and digitalization are fundamental elements of the mass domestic sustainable tourism development matrix. It is noted that a direct appeal to the tourist services producers by potential tourists through digital institutions becomes a condition for mass tourism restoration of in our country.