Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)


product life cycle

Strategic Marketing Approach to Management of Innovation Activity of Industrial Enterprises

The basic adaptation mechanisms of industrial enterprises to modern market conditions are identified and analyzed. The main factors that determine competitive advantages of products of manufacturing and technical purposes in the analyzed markets are examined. Method of determining the compliance of product range update policy of manufacturers to dynamically changing market requirements is suggested.