Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

побудительный фактор

Study of Consumer Behavior in the Perception of the Quality of High-tech Products, the Output Market Innovation Community

Introduction. The study of consumer behavior in the era of acute competition is an effective tool in promoting sales and improve business performance. Theoretical analysis. In the article the author wording categories of consumer behavior in selecting high-tech products, studied the factors affecting the ability of consumers to solvent. Discussion of results. Based on the analysis of consumer behavior on the results of the survey developed scheme of consumer behavior in selecting high-tech products. Investigated stages purchase decision.