Introduction. Modern economy is dynamic and consists of various actions of business entities that can lead to the emergence of synergetic eff ects. There are patterns that gradually turn into laws of the synergetic eff ects occurrence. To analyze and systematize these laws is an important research task. This is the relevance of the research topic. Theoretical analysis. There are several aspects of the emergence and functioning of synergetic eff ects: the time trend, the criteria of optimality and positivity.
