Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)

forms of sales

Institutional Bases of the Current Sales of Banking Products

The article describes the perspectives and problems of individual banking products and products for the large number of clients. Basically the proposed study offers a new look of selling banking products, includes a perspective from the client to the bank’s offer.