For citation:
Andreev A. V. Ways to Strengthen the Competitive Position of Milk Processing Enterprises at the Regional Level. Journal Izvestiya of Saratov University. Economics. Management. Law, 2014, vol. 14, iss. 1, pp. 71-80. DOI: 10.18500/1994-2540-2014-14-1-1-71-80
Ways to Strengthen the Competitive Position of Milk Processing Enterprises at the Regional Level
Introduction. An adequate analysis of the ways of creation and strengthening of competitive positions of dairy enterprises directly connected with their typing by levels of competitive interaction: local, regional, national. Empirical analysis. This article examines ways to strengthen the competitive position of the leading dairy enterprises at the regional level. Special attention is paid to the problem of formation of the unique «set of competitive advantages», considering the effects of factors such as the sectoral and geographical scope of activity of the enterprise. In addition, in the context of the creation of this «set of competitive advantages», analyzes the qualitative changes in the structure of resources used, it turns out the role of such factors as ahead of the competitors in technology activities, and connections with the suppliers of raw milk and consumers, a choice of optimum forms of economic organization for the entire length of the «value chain»to conserve the transaction and operational costs. Results. Leading dairy companies were able to identify the three ways of strengthening competitive positions, including, first, the differentiation in the «set of competitive advantages», secondly, the concentration of specific resources, thirdly, the creation of a corporate group, and the transition to a partnership.
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