Introduction. Love for the Motherland and defense of the Fatherland have historically been at the origins of the formation and development of the Russian statehood. These fundamental principles were formed, among other things, through the process of protecting the state from external threats and defending its historical territories. At the same time, the legal framework governing these social relations, particularly in the field of advertising, requires improvement, taking into account the positive trend established by the Constitution of the Russian Federation. Theoretical analysis. The analysis of scientific literature on specific advertising issues and Russian Federation advertising legislation (hereinafter referred to as advertising legislation) suggests that advertising shapes a general public’s opinion regarding the advertised object, based on each individual’s personal independent perception of the information in the advertisement. Therefore, when considering cases of advertising law violations, evaluative categories are used, among other things, and expert panels are held. Empirical analysis. This study examined the application of Federal Law No. FZ-38 “On Advertising” by antitrust authorities from 13 March 2006 to 2025, identifying instances of suppressing violations of Russian advertising legislation that undermine the institution of the army and the authority of the armed forces, thereby discrediting the law. Results. Reasonable proposals have been formulated to amend advertising legislation with provisions that relate to the need to ensure proper patriotism in the Russian Federation. In this regard, the need for certain adjustments to the procedure for forming expert councils of antimonopoly authorities has been substantiated. This is aimed at improving the legal regulation of the implementation of the state national policy of the Russian Federation, consistent with the unified principles and values of the Russian state.