Introduction. The situation in the retail trade of the Russian Federation is characterized by a number of negative trends: the lack of logistics infrastructure, reduced population activity of the population, active development of multi-format trade. Theoretical analysis. Supply chain of retail trade represent the complex network structure distributed in a large area production, storage and transportation facilities, including a large number of suppliers and retail outlets. The study resulted in a methodological base of logistics and supply chain management was systematic models, methods and concepts of supply chain management taking into account the specifics of flow processes in the retail trade. Results. The proposed algorithm for modeling supply chains in retail takes into account modern methods and concepts of logistics, but also based on the classification of trade flows by the degree of criticality of resources. The algorithm provides the possibility to control the suppliers, product lines and inventory. Systematic model of inventory management in manufacturing based on strategic management tasks. It is advisable to evaluate the effectiveness of supply chain modeling in retailing on the basis of indicators OOS and OSA.