Introduction. Strategic management of competitiveness is especially actual in the conditions of globalization, uncertainty of environment, changing the conjuncture of the world food market. The paper explores the conditions and factors of the present stage of import substitution in the agro-food complex. Theoretical analysis. The paper shows the results and areas of studying the strategy of import substitution in the agro-food complex, the mechanisms of its support, and substantiates the short-term and long-term prior
