Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)


стратегия ценообразования

Value Chain Management as Essentials of Pricing Strategy for Digital Marketing Companies

Introduction. Many businesses nowadays struggle to develop an effective pricing strategy that would boost their sales volume and improve profitability. Some of them may overcharge for their products and services, and usually chase customers away with their profit-hungry image. Others may undercharge as they either do not recognize the value they provide to a customer or simply deliver a below-the-standard project/service.