цифровой туризм

Introduction. The Murmansk region is the pearl of Arctic tourism, and its tourist and recreational potential is considered in the work. Theoretical analysis. During the theoretical analysis, it was found that a tourist multiplier operates in the economy of the Murmansk region, contributing to the development of the regional tourism industry. At the same time, the acceleration effect in the industry is observed due to the introduction of digital technologies. Empirical analysis.

Introduction. The article substantiates the relevance of domestic tourism development, examines the domestic tourist flow dynamics, and pays attention to the importance of mass tourism development for Russian economy. Theoretical analysis. Institutionalization and digitalization are fundamental elements of the mass domestic sustainable tourism development matrix. It is noted that a direct appeal to the tourist services producers by potential tourists through digital institutions becomes a condition for mass tourism restoration of in our country.

Introduction. The article substantiates the relevance of tourism digitalization study. The motives of the tourist market subjects for the use of digital technologies are noted. It is indicated that digitalization is a new form of communication between producers and consumers of tourist services, which becomes a source of competitive advantages of tourist organizations.

Introduction. The substantiates the relevance of the study of creative tourism and the digitalization of society. The increasing digital needs of citizens are noted. The answer to the consumer’s request is the digitalization of the economy. It is indicated that creative tourism, using digital technologies, is able to ensure the restoration of the tourism industry, which was most severely aff ected during the pandemic. Theoretical analysis. The concept of “creative industries” is considered in detail from an economic and legal point of view.