Introduction. The maintenance of national security and the implementation of a strategic course for innovative development in conditions of economic sanctions by the Western countries and the need to raise the issue of new industrialization of import substitution (reindustializacii). Implementation of the strategy requires action on the reindustrialization of the financial resources of the innovation process, affecting the economic interests of the subjects, moral norms and the principles of economic consciousness. Methods. The study uses treatment of concepts in the scientific literature, the dialectic of the General and specific, multidisciplinary and production approaches. Theoretical analysis. The article examines the role of ethical-moral component of economic consciousness in new industrialization strategy. Emphasizes the importance of moral and ethical values and attitudes of entrepreneurs in making decisions on the use of the proceeds-or for the development and modernization of production, or for personal enrichment and export capital abroad. Results. The level of morality of real proprietors of the national wealth in Russia, financial oligarchy allows you to use the power of the State not to invest in innovation, and in their own interests through corruption, lobbying, development and adoption of the State budget and other economic and political decision-making. From the entrepreneurs observed deformation of ethical principles and standards of conduct, which is manifested in violations of labour standards. Approach to addressing violations of morality must be a system, and legislative, economic, and psychological and ideological measures.