trade

Introduction. In the article, the authors systematize relevant scientific research in the field of omnichannel trade. The analysis shows that in modern conditions of high competition, in order to remain on the same level as marketplaces in terms of attractiveness, retail stores must change their trade policy and meet customer expectations as much as possible. Theoretical analysis. An analytical review of current publications allows the authors to identify key areas of scientific research and promising areas for their further development.

Introduction. Modern industry trade is characterized by a high degree of consolidation, as well as the growing share of modern retail formats. The establishment of an effective commodity sphere of trade on the basis of logistics, to meet the growing needs of the population, and the development of the ideology of integrated supply chains are particularly relevant. Theoretical analysis.

This article analyzes the specifics of trade in the period of the socialist economy, trying to replace trade distribution system, the search for new organizational forms of supply of the population, the need for a new economic policy.