postindustrial society

Introduction. The role of firm in the conditions of information economy is investigated in the article. Modern economic realities reflect the global change of economic paradigm and the transition to the information society. This fact naturally influences on behavior of firm as active economic agent. Considering theoretical aspect of a traditional role of firm as a main manufacturer in economy, there is topical issue: whether there is this role invariable in the conditions of new realities of information economy? Theoretical analysis.

Introduction. The contradictions between the paradigm of vocational guidance in the Industrial society and modern tendencies of the use of human capital are shown. Theoretical analysis. The hypothesis that postmodern has changed the essence of professionalization and career guidance is put forward and substantiated: in postmodernism conditions the choice of profession should be replaced by the description of possible educational and professional trajectories and their personal “fitting”.

The difference and similarities between «knowledge» and «information» are examined in this article. The author offers original theory of Экономика 13 influence of these categories on each other in postindustrial society.