Introduction. Current development of information technologies facilitates pre-election campaigning with the help of top-notch mass media, such as the Internet. That greatly boosts distribution of misleading information, materials and messages discrediting candidates, as well as manipulation of social consciousness. Purpos. The research aims at analyzing topical issues of legal regulation of pre-election campaigning in the Internet and working out a set of recommendations that improve corresponding norms of the electoral legislation. Results.