Introduction.Changes in the economic system at the present stage first of all are bound to the changes imposed to the workforce. Currently, the intellectual work, which is characterized by cognition becomes more significant in industrial sector. In this connection, the importance of increased intangible goods, one of which is an intellectual goods run high. The intelligent goods have specific properties, one of which is fictitious. Theoretical analysis. The article contains various definitions of what «knowledge» and «information» are.