Enterprises Competitiveness Improvement Based on the Choice of Strategic Development Alternatives

Introduction. The competitiveness of the enterprise has been and remains the main factor of the enterprise’s success and its good position in the market. The importance of assessing the competitiveness of machine-building enterprises and creating a mechanism to increase it is enhanced in the context of economic sanctions of Western countries against Russia, the need for import replacement and modernization of domestic production. Theoretical analysis. Improving the mechanism for managing the competitiveness of a machine-building enterprise includes highlighting the industry-specific features of machine-building as a branch of production and the features of the market for machine-building products. The research methodology is an integrated approach to assessing the competitiveness of a machine-building enterprise, including a methodology and a matrix for analyzing strategic alternatives for the development of a machine-building enterprise (ASAR matrix), developed on the basis of the SPASE-methodical approach. Empirical analysis. The factor analysis was used to identify strategic alternatives for the development of the enterprise. This made it possible to assess the strength of the relationship and interdependence of the main development factors in modern conditions of international economic sanctions, to clarify the elements of the competitiveness management system of a machine-building enterprise, to identify strategic alternatives to the development of a machine-building enterprise in modern conditions. A comprehensive assessment of the competitiveness of a machine-building enterprise was carried out on the basis of an expert assessment of 41 strategic alternatives. The method of comparative analysis, the graphic method and such traditional methods for assessing the competitiveness of products such as SPACE analysis and the KFU method are used as the main research methods. Results. The methodology and results of the analysis of the current competitiveness of an enterprise based on the construction of a matrix of strategic development alternatives are presented. The use of recommendations concerning the choice of a strategic direction of competitive struggle in the practical activity of an enterprise and strengthening the competitiveness of an enterprise as a whole will increase its resistance to external shocks and impacts and will ensure the solution of the tasks of improving business processes.

Portfolio Analysis Technologies in the Logistics System

Introduction. The modern functioning of logistics systems, which is characterized by high demands for increasing efficiency, saving resources, reducing the costs of product distribution, confirms the relevance of the competitiveness of enterprises through the use of advanced resource management technologies. Theoretical analysis. The article presents a theoretical analysis of the portfolio method of researching technologies that are used in the implementation of logistics operations and functions in an enterprise, and also describes in detail the stages and features of the construction of matrices of portfolio analysis technology. Scientists’ views on the use of portfolio analysis are summarized, and the advantagesof portfolio analysis of technologies in enterprises integrated into logistics systems are revealed. Results. According to the results of the study, problematic issues of constructing portfolio technology matrices were identified, criteria for technological attractiveness and resource endowment were formulated, which allow to develop effective strategies for improving the competitiveness of enterprises when performing logistic operations and functions.

To the Question of Competitiveness and Safety of AIC and Social Space of Rural Territories

Introduction. Providing of safety and competitiveness of Russian AIC and rural territories depends on steady development of social space. Theoretical analysis. The result of the research is the application of the new mechanisms of the strategic regulation and control. Empirical analysis. Strong asymmetry in the level of development of the AIC and rural territories of regions requires taking into account the specifics of spatial development and the corresponding concretization of management decisions to remove acute asymmetries. Results. It justifies a number of actions required for decisions in the framework of the concept of systemic change, social space AIC, his security and competitiveness of state agricultural policy. Measures are proposed to activate the factors of self-development of problem rural territories in the framework of the model of their polarized development. Proposed principles for developing a new agricultural policy. Тhe most important provision of security and the competitiveness of the social space of the AIC and rural territories is the achievement of social and territorial justice.

Personnel Policy as a Tool of Control of Competitiveness of the Digital Company

Introduction. Negative influence of environmental factors in recent years has caused a significant decline in the competitiveness of banking organizations operating in the Russian market. In the conditions of limited resources of the external environment, banks have the opportunity to build up competitive forces mainly through the professional use of internal capacity. Theoretical analysis is based on the assumption that the personnel policy that serves as the foundation for the effective use of the human resource of the organization can become a source of formation of the bank’s competitive advantages. The effect of personnel policy on the competitiveness of the bank as an instrument for controlling its level is investigated. Empirical analysis is based on the development of a research methodology that is based on the assumption that the type of personnel policy has a positive impact on the performance indicators of personnel management, which in turn affect the formation of the bank’s competitiveness parameters. The methodology of the analysis involves the use of sociological and statistical methods. Approbation of the methodology was carried out using the example of JSC “Rosselkhozbank”. Results. Based on the results of the analysis, an econometric model is obtained that proves that personnel policy is an effective tool for controlling the bank’s competitiveness. Application of the model in practical activities will allow JSC “Rosselkhozbank” to rank the importance and necessity of improving the directions of the personnel policy depending on the effect on the resulting feature.

Marketing Strategy as a Factor of Transfers and Commercialization of Technologies

Introduction. The relevance of the problem of the transfer of intellectual property is determined by the feature of the present stage of scientific and technical progress. Under the technology transfer involve the transfer (sale, exchange) of knowledge in order to organ ize the production of competitive products conforming to market needs. Marketing support innovation enterprise is a basic condition for the successful implementation of intellectual property. In order to innovative technologies have led to economic success, it should be very attentive to the problems of formation and implementation of the marketing strategy of technology transfer centers in the Russian Federation. Theoretical analysis. The article discusses the theoretical basis of the formation of the marketing strategy of technology transfer centers in the Russian Federation, the necessity of their development. Results. Give the characteristic features and problems specific to the transfer and commercialization of innovative technologies in the modern world. The authors designed a mechanism for constructing marketing strategies of technology transfer centers. Conclusion. Transfer and commercialization of innovative technologies involves activation of a completely new strategic competences elements of innovation infrastructure.Thus, for the development of the national innovation system is necessary to increase the rate of transfer of innovative technologies, and these processes should be systematic.

The Question of How Endogenous Growth Conditions and Criteria Modernization

Introduction. Food security in Russia, increasing the competitiveness of the Russian economy on the world market is now becoming a driver of economic growth. Theoretical analysis. The article analyzes the theories of economic growth. Formulated conditions, factors and assumptions of technological modernization of the economy. The principles of the impact on ekonomiku- 5I. Discussion of results. In the framework of the theory of endogenous growth models and existing approaches are organized into groups. It is proved that the optimal point for Russian economic growth is the high-tech sector, who is at the stage of innovation development. Along with the existing traditional factors endogenous growth presents modern factors such as level of education, capital productivity, efficiency innovation, social development, inter- national trade, innovative management approaches. Based on the statistics of the World Bank formulated trends of the United States, Japan, Germany, Britain, France, and Russia, Brazil, Nigeria. Proved the impact of investment in science in developed countries and in countries with an average level of intellectual capital on economic growth.