Introduction. Methodological premise of the selection of a new field of research: possible categorical apparatus, levels of analysis, knowledge and interdisciplinary areas of demarcation. Theoretical analysis. The nature of economic patriotism is revealed through economic behavior, as individuals, communities and representative Government. Economic activities can be rational in a stable economy and irrational during crisis. Irrationality is based on мentality, inclusion in economic ethos and trust society to regulators. Results.
