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Introduction. The first part of the paper reveals the concept and features of platinum group metals. According to the complex of considered parameters of each platinum group metals, including the market volume in physical and value terms, we distinguish three major (palladium, platinum, rhodium) and two minor (iridium, ruthenium) metals. For this research, the markets of five platinum group metals are identified as the object for factor analysis. Theoretical analysis.

Introduction. Under the influence of external limitations, Russian precious metals market faced new threats and challenges. Metallurgical companies have been forced to re-engineer aff ected business processes. One of the main tasks is to reassess their approach to sales planning. Theoretical analysis. High market volatility triggered by increased macroeconomic and geopolitical risks causes price bubbles. Bubbles have a negative impact on the market because they produce serious deviations from fundamental levels.

Introduction. Since the end of the XX century, the concept of digital economy comprises the wide application of digital technology in different spheres of economy. Separate enterprises and whole economic branches transform the existing models of business processes, being oriented on modern means of communication. One of the most important factors influencing this process is the development of Internet technology. Theoretical analysis.

The article analyzes the peculiarities of the implementation of the functions of the market in today’s changing economy. Shows the differences between the implementation of the functions of the market in the classical market and modern Russia. Formulated the problem of implementing the functions of the market in terms of economic modernization.

Introduction. Under the influence of external limitations, Russian precious metals market faced new threats and challenges. Metallurgical companies have been forced to re-engineer aff ected business processes. One of the main tasks is to reassess their approach to sales planning. Theoretical analysis. High market volatility triggered by increased macroeconomic and geopolitical risks causes price bubbles. Bubbles have a negative impact on the market because they produce serious deviations from fundamental levels.