потребительский спрос

Introduction. The study of consumer behavior in the era of acute competition is an effective tool in promoting sales and improve business performance. Theoretical analysis. In the article the author wording categories of consumer behavior in selecting high-tech products, studied the factors affecting the ability of consumers to solvent. Discussion of results. Based on the analysis of consumer behavior on the results of the survey developed scheme of consumer behavior in selecting high-tech products. Investigated stages purchase decision.

Introduction. In the post-crisis period, there are stagnant and sometimes disturbing developments in the global economy. There is crisis in some euro zone countries and the debt problems in the US, as well as the slowdown in economic growth in China and Russia. Despite this faster pace continues credit issue in the Russian economy, which supports a high level of consumer demand So is the actual analysis of observed contradictions, as well as methodological categories relating to credit operations of Russian banks. Theoretical analysis.