Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)


Management

Marketing Loyalty Programs in Management Small and Medium Size Business

This article analyzes the existing marketing loyalty programs in modern management, identifying trends in this direction in the management of small and medium businesses. The author describes the advantages of modern loyalty programs, offering their separation according to different criteria and systematic approach to their implementation, algorithms and stages of building loyalty programs with options for companies to implement them.

About the Management of the Pension Accumulation Taking into the Risk’s Control

Introduction. To stably receive a high enough retirement in the future, the individual should early start to make pension savings and efficiently and deliberately be engaged in pension schemes not only to return but also to increase his/her savings. For this, pension savings schemes should be analyzed from the viewpoint of personal preferences and effective interest rates, and the risks of possible losses due to the activity of pension funds should be taken into account.

Improving the Assessment of Innovative Activity of Small Business

Introduction. To assess the efficiency of the state policy on the support and development of small innovative business, a corresponding system of evaluation indicators and indices should be designed. To solve this problem, the paper proposes a number of new indicators to characterize the innovative activity of small business on the basis of the expense–output indicator ratio of innovation activity and the dynamics of these indicators. Theoretical analysis.

Analysis of Approaches to the Evaluation of Investment Attractiveness of Regions

Introduction. The formation of the investment attractiveness of regions is a prerequisite for the innovative development of the country. Making decisions on investments depends on the regional environment conditions. Methods. The methods of rating by the Expert rating agency and the Forbes magazine are among the most popular ones of evaluation of the investment attractiveness of regions. The paper presents a comparative analysis of the methods by the indicators and information sources used. Results.

Analysis of Logistic Flows of Mashine Manufacturing

Introduction. The globalization character of the Russian economy requires the design of an effective transport and logistic infrastructure. If a transport complex is provided with a rolling stock with the application of quantitative and qualitative characteristics, it determines the rendered logistic service level. The high level of the logistic service quality promotes the effective physical distribution of production.

Improving of Russian Economy Competitive by Forming Information Clusters

Introduction. Knowledge and the subjects whose activity results in increased knowledge play an important role in the modern economy, including information clusters. Theory. The “competitive region — competitive state” relationship is often considered in the design of clusters. Analysis. The information cluster, allowing for its specificity, should be macroeconomic, considered at the country level. Results.

Concept of Develop of the Informational And Analytical Centre in the National Reseach University

Introduction. This paper is the concept of the development and implementation of information-analytical center under the National Research University. Theoretical analysis. The terms are specified and the theoretical aspects, the actual state of the information base SGU, the characteristics of the elements, the basic directions of work on the creation of information-analytical center are studying in this article. Empirical analysis.

Analysis of the Factors Forming Customers Behaviour in the Retail Trade

Introduction. «Customers behavior» is a broad notion including not only the process of buying the product (service, work) but customer’s behavior before buying and after it. Purchasing behavior is influenced by incentives and factors specific marketing policies in local sales of goods. Research methods. To determine the marketing strategy of retail trade company were monitored consumer preferences and evaluation of the quality of customer service in the two chain stores in Saratov in the summer of 2011 and 2012.

The Basic Methods of the Control System of Preparation and Implementation of Strategic Decisions

The basic methods used at the stages of preparation, strategic decisionmaking, forecasting sales (prediction) of strategic decisions and the implementation phase of the strategy are considered.

Perfection of System of Advancement of Achievements of Scientifically Technical Progress in Agriculture

The author’s approach to a problem of development of system of advancement of scientific achievements is developed. Organizationaleconomic conditions of formation of system of advancement of scientific achievements are investigated, it is presented evolutionary development of teoretiko-methodological, organizational-administrative and economic-financial mechanisms of functioning of system.

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