In recent decades, more and more research addressing the problems of innovative development at the microeconomic level (including level of industrial enterprises). For formation of a corresponding system of management of innovative development of industrial enterprises is necessary to give a description of the essential features of such management, to define its role and place in the overall system of management of the enterprise. Theoretical analysis. By the moment in the field of management of innovative development there is a certain conceptual apparatus that was reviewed and clarified in the article. Revealed the characteristic features of management of innovative development, leading to the need to integrate different types of management in the management process. Methods. Management of innovation development is carried out at the strategic and operational level, which predetermines the synthesis of innovative, strategic and operational management. Also in the management of the innovation development of one of the key roles played by project management (innovative design). Becoming increasingly widespread process approach. Results. The study proposed a scheme for integration of different types and approaches to the management in the process of management of innovative development of industrial enterprises. Conclusions. The developed approach allows increasing the quality of management of innovative development of industrial enterprises.