Izvestiya of Saratov University.
ISSN 1994-2540 (Print)
ISSN 2542-1956 (Online)


digitalization of tourism

The Forms of Tourism Digitalization

Introduction. The article substantiates the relevance of tourism digitalization study. The motives of the tourist market subjects for the use of digital technologies are noted. It is indicated that digitalization is a new form of communication between producers and consumers of tourist services, which becomes a source of competitive advantages of tourist organizations.

Creative tourism and digitalization of society

Introduction. The substantiates the relevance of the study of creative tourism and the digitalization of society. The increasing digital needs of citizens are noted. The answer to the consumer’s request is the digitalization of the economy. It is indicated that creative tourism, using digital technologies, is able to ensure the restoration of the tourism industry, which was most severely aff ected during the pandemic. Theoretical analysis. The concept of “creative industries” is considered in detail from an economic and legal point of view.