For citation:
Buynitskaya E. S. Managerial Aspect in Activity of Pharmaceutical Companies. Journal Izvestiya of Saratov University. Economics. Management. Law, 2015, vol. 15, iss. 3, pp. 303-309. DOI: 10.18500/1994-2540-2015-15-3-303-309
Managerial Aspect in Activity of Pharmaceutical Companies
Introduction. The article explains the use of the project approach in the management of innovative activity of pharmaceutical companies and determining the cost-effectiveness of investments in innovation activities of pharmaceutical companies. Theoretical analysis. The activity of pharmaceutical companies is increasingly taking the form of projects. This is primarily due to the necessity of standardization the most important aspects of corporate management activities of pharmaceutical companies. In the conditions of high competitive environment in order to ensure the survival of the pharmaceutical enterprises in these conditions, it is necessary to realize the innovation activity under condition of using the system of innovation project management. The necessity of creating the system of innovation project management at pharmaceutical manufactory is specify of development of pharmaceutical market, which needs in fast response. That’s why in order to achieve the effectiveness of using resources, observance of time of implementation of management decisions necessary to ensure optimum interaction processes (or all activities) under the conditions of each project. According to the author, in the project management system, it is expedient to introduce evaluation of innovative projects based on the concept of real options. Results. Revealed the value of real options approach with a high degree of uncertainty in terms of functioning of the company and the possibility of managerial influence on it. It is appeared the possibility and right to change strategy.
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