Introduction. In accordance with the theory of the cycle all the world is subject to cyclical development. Is no exception management activities manager, which is also prone to cyclical fluctuations. Theoretical analysis. On the basis of generalization of the results of the theory of the cycle in the paper shows that the cyclical dynamics is an important factor in the management of activities and one of the determinants of its development, so the activity is subject to manager’s qualitative transformation and is seen as alternately repeated change of several qualities (stages). Discussion of results. The result of the analysis of the stages of the life cycle management becomes avoidance of the stage of “decline” and extend its life cycle. Thus, there is an objective need for the formation and operation in practice of the new concept of life cycle management.