Marketing Strategy as a Factor of Transfers and Commercialization of Technologies

Introduction. The relevance of the problem of the transfer of intellectual property is determined by the feature of the present stage of scientific and technical progress. Under the technology transfer involve the transfer (sale, exchange) of knowledge in order to organ ize the production of competitive products conforming to market needs. Marketing support innovation enterprise is a basic condition for the successful implementation of intellectual property. In order to innovative technologies have led to economic success, it should be very attentive to the problems of formation and implementation of the marketing strategy of technology transfer centers in the Russian Federation. Theoretical analysis. The article discusses the theoretical basis of the formation of the marketing strategy of technology transfer centers in the Russian Federation, the necessity of their development. Results. Give the characteristic features and problems specific to the transfer and commercialization of innovative technologies in the modern world. The authors designed a mechanism for constructing marketing strategies of technology transfer centers. Conclusion. Transfer and commercialization of innovative technologies involves activation of a completely new strategic competences elements of innovation infrastructure.Thus, for the development of the national innovation system is necessary to increase the rate of transfer of innovative technologies, and these processes should be systematic.


1. Bykovskii V. V., Sitnikova O. G. Upravlencheskii aspect transfera tekhnologii [Administrative aspect of technol- ogy transfer]. Voprosy sovremennoi nauki I praktiki. Universitet im. V. I. Vernadskogo [Problems of modern science and practice. University of V. I. Vernadsky], 2012, no. 4 (42), pp. 176‒179.
2. Vliianie marketingovykh I forsait-issledovanii na kon- kurentosposobnost’innovatsionnykh vuzovskikh razrabo- tok (The impact of marketing and foresight studies on the competitiveness of innovative university development). Available at: (accessed 13 February 2015).
3. Brazinskas S. Kak podgotovit’ marketingovuiu strate- giiu dlia tsentra kommertsializatsii tekhnologii [How to prepare a marketing strategy for technology com- mercialization center]. Moscow, Proekt EuropeAid
«Nauka I kommertsializatsiia tekhnologii» [EuropeAid project «Science and Technology Commercialisation], 2006. 54 p.
4. Derunova E. A., Firsova A. A. Issledovanie potrebi- tel’skogo povedeniia pri vybore vysokotekhnologichnykh produktov na regional’nom urovne [Research of con- sumer behavior at a choice of high-tech products at the regional level]. Izv. Saratov Univ. (N.S.), Ser. Economics. Management. Law, 2013, vol. 13, iss. 3 (1), pp. 342–347.
5. Tiurina V. Yu., Ippolitova A. A. K voprosu regional’nogo transfera tekhnologii [On the issue of regional technol- ogy transfer]. Innovatsionnaia deiatel’nost’ [Innovative activities], 2013, no. 1 (24), pp. 28‒33.
6. Tiurina V. Yu., Ippolitova A. A. Nauka, innovatsiia, intellektual’naia sobstvennost’ – osnova perekhoda k innovatsionnoi ekonomike [Science, innovation, in- tellectual property – the basis of the transition to an innovation economy]. Innovatsii [Innovation], 2013, no. 9 (179), pp. 32‒36.

Full Text (PDF): 
p. 161
Short Text (PDF):